Alfredo, visionary and entrepreneur in the beauty industry, is the founder of the innovative make-up and cosmetics brand dedicated exclusively to men, Balance Milano. With a passion for skincare, he noticed a gap in the market for high-quality products aimed at men. Determined to fill this gap, creating a line that combines elegance, functionality and high quality ingredients.
Her mission is to break gender stereotypes in the beauty world, promoting the idea that taking care of oneself is everyone's right, regardless of gender; not only does she redefine beauty standards, but she also inspires a new generation of men to feel confident and comfortable in their own skin.